Social Media Training for Teams

Stop outsourcing. Start owning your content.

I train your team to create scroll-stopping social media content in-house — from strategy and filming to editing and posting.

No more agency fees. No more inconsistency. Just your brand, told by the people who know it best.

Who is it for ?

This coaching is for teams who are ready to stop outsourcing everything, but don’t want to lose quality, direction or consistency. It’s especially suited for brands who value thoughtful storytelling, want to empower their internal team, and are looking for a calm, structured way to grow their content capabilities from the inside out.
  • Content Strategy
  • Intentional Storytelling
  • Structured creativity
  • Team empowerment

What this coaching is.

This traject blends teaching, practical exercises and supportive coaching. Each day builds on the previous one so your team grows in confidence step-by-step.
  • Understand their brand voice
  • Create authentic content
  • Plan & structure consistently
  • Show up online confidently

Why choose This?

Because it doesn’t just teach content. It builds confidence, clarity and independence. Teams leaves with:
  • A clear & shared content strategy
  • Strong storytelling foundations
  • Confidence on camera and behind it
  • Structure & workflow they can rely on
  • Creative direction they understand and can apply
  • Ownership over their brand voice
For brands, it goes beyond creating great content. It builds consistency, connection and a stronger brand presence. Brands benefit from:
  • Reduced outsourcing costs
  • Faster creative turnaround
  • Stronger internal capability growth
  • More intentional storytelling
  • A team that understands why they create

From creating content for brands to coaching entire teams, my experience goes beyond being behind the camera. I work with brand teams through tailored content programs, helping them build the confidence, structure and storytelling skills needed to create strong content independently — including multi-day coaching programs for teams of up to 10 people.

My expertise also extends to industry panels and conversations alongside brands such as Disney and Caudalie, sharing insights on content creation, AI, storytelling and the evolving relationship between brands and creators.

How It Works.

This traject runs over four days and combines teaching, practical exercises and live feedback. Each day builds on the last, allowing your team to integrate what they learn instead of feeling overloaded.

Brand Story & Creator Mindset

We define your tone, audience and message so everyone feels aligned in how the brand communicates. We also work on confidence and visibility, so showing up online feels natural, not forced.

Content Strategy & Planning

We create structure. Content pillars, themes, posting rhythm and workflows that fit your brand, so content becomes intentional instead of random.

Practical Content Creation

Your team learns how to film, edit and tell stories in short-form content. We create content together, with live guidance and feedback.

Review, Refine & Embed

We review what was created, refine style and messaging, and build a sustainable content system your team can continue using independently.

Sessions run 6-7 hours per day for teams up to 8–10 people available in Belgium & The Netherlands delivered in Dutch or English