Creative coaching

I support brands and teams in creating authentic, intentional content in-house without overwhelm. This 4-day traject is designed to help your team feel confident with storytelling, planning and content creation, so you no longer need to outsource everything. Calm guidance. Practical tools & Real-world application.

Because when your team understands how to tell your brand story, content becomes simple, sustainable and aligned

Who is this for ?

This coaching is for teams who are ready to stop outsourcing everything, but don’t want to lose quality, direction or consistency.

It’s especially suited for brands who value thoughtful storytelling, want to empower their internal team, and are looking for a calm, structured way to grow their content capabilities from the inside out.

Team empowerment

✳︎

Content Strategy

✳︎

Intentional Storytelling

✳︎

Structured creativity

✳︎

Team empowerment ✳︎ Content Strategy ✳︎ Intentional Storytelling ✳︎ Structured creativity ✳︎

What this coaching is?

  • understand their brand voice

  • create authentic content

  • plan and structure consistently

  • and show up online confidently

This traject blends teaching, practical exercises and supportive coaching. Each day builds on the previous one so your team grows in confidence step-by-step.

Teams leaves with:

Why Teams Choose This

Because it doesn’t just teach content.
It builds confidence, clarity and independence

A clear and sharedcontent strategy

Strong storytelling foundations

Confidence on camera and behind it

Structure and workflow they can rely on

Creative direction they understand and can apply

Ownership over their brand voice

Brands benefit from:

Reduced outsourcing costs

Faster creative turnaround

Stronger internal capability growth

More intentional storytelling

A team that understands why they create

I recently coached a beauty brand team of 10 people through a multi-day content traject helping them develop confidence, structure and storytelling skills so they could create content independently as a team and no longer need to outsource this part.

I’ve also spoken on a panel about content creation, AI and storytelling alongside brands such as Disney, Caudalie sharing insights on how creators and brands can collaborate in an authentic, intentional way and how the market is changing rapidly.

How It Works

This traject runs over four days and combines teaching, practical exercises and live feedback.
Each day builds on the last, allowing your team to integrate what they learn instead of feeling overloaded.

  • Brand Story & Creator Mindset
    We define your tone, audience and message so everyone feels aligned in how the brand communicates. We also work on confidence and visibility, so showing up online feels natural, not forced

  • Content Strategy & Planning
    We create structure. Content pillars, themes, posting rhythm and workflows that fit your brand, so content becomes intentional instead of random.

  • Practical Content Creation
    Your team learns how to film, edit and tell stories in short-form content. We create content together, with live guidance and feedback

  • Review, Refine & Embed
    We review what was created, refine style and messaging, and build a sustainable content system your team can continue using independently.

Sessions run 6-7 hours per day
for teams up to 8–10 people

available in Belgium & The Netherlands
delivered in Dutch or English

If you’d love your team to feel more confident, creative and structured in their content process, I’d love to support you

Send me a message or book a discovery call and we’ll explore whether this traject is the right fit for your brand.

Book a call